Sep 30, 2022Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen SmithAd Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core…4 min read4 min read
Sep 30, 2022How To Build Your Sonic Brand With Podcast AdvertisingSonic branding is all the buzz lately, and marketing teams across industries are clamoring for sounds to set their companies apart. While audio branding leverages time-tested creative and advertising techniques, sonic branding can now encompass so much more. What is the distinction between sonic and audio branding? Audio branding is…4 min read4 min read
Sep 30, 2022Episode 53: Beyond the Movement — A Conversation with Bryan Barletta and Andrea SchwarzbachAs podcasting continues to grow, the industry events are getting bigger and better. …20 min read20 min read
Sep 30, 2022How to Advertise on SpotifyIntroduction to Spotify Advertisements Spotify is the world’s most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.1 Spotify has a wide variety of ad formats available that have evolved significantly over time. Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. At…4 min read4 min read
Sep 30, 2022Beyond the Mic: Celebrating Hispanic Heritage MonthEvery year, Americans observe Hispanic Heritage Month, beginning on September 15 and ending on October 15. Hispanic and Latinx communities have contributed in tangible and meaningful ways for decades, especially within media. For example, did you know Desi Arnaz, the beloved Ricky Ricardo, is credited with developing the multi-cam sitcom…4 min read4 min read
Sep 30, 2022No Cookies? No Problem. Futureproof Your Brand With Creator MarketingGDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad. Browsers like Apple’s Safari, Microsoft’s Edge, and Mozilla’s Firefox have already met these compliance terms, but considering Google’s Chrome accounts for two-thirds of all…11 min read11 min read
Sep 30, 2022Episode 52 — When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven ExoticsWithout third-party tools like cookies, advertisers will have to work harder to reach the right audience — or will they? In fact, creators are already in the business of curating highly engaged audiences. …26 min read26 min read
Sep 30, 2022Episode 51 — When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party DataLike it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse™ be the end of advertising as we know it…19 min read19 min read
Aug 29, 2022Episode 50 — After These Messages: A Research Overview with Sounds ProfitableWhich is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be… Yes. In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler…16 min read16 min read
Aug 29, 2022Episode 49 — Self Made Millennial: An Interview with Madeline MannWhen you think about char-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing…13 min read13 min read
