Top 10 Most Influential Podcasts
One of the reasons that podcast advertising is able to deliver such impressive ROI is due to the power of personality driven media. Podcast listeners like and trust the talent behind their favorite shows and 45% of podcast listeners believe that the hosts of the podcasts they listen to regularly actually use the products and services they mention on their shows*.
Hosts wield incredible influence and that directly leads to the impact that baked-in or host live read ads have on improving performance.
We believe the MediaRadar Blog summed it up best “Listeners feel a personal connection or affinity towards podcast hosts. They can even keep them in line if they endorse something that rubs them the wrong way. This sense of authenticity and relevance makes host-read ads as powerful as ever**.”
And the even better news about podcast hosts is that many of them have developed significant influence beyond the world of podcasting. They have amassed significant social followings in addition to their listenership. At Ad Results Media, we work with our clients to develop full 360 integrations by leveraging all aspects of the show and hosts’ sphere of influence.
We dug into the data and have identified some of the top Most Influential Podcasts based upon listenership, category relevance, social reach and engagements.
- The Joe Rogan Experience
Category: Comedy & Culture
Joe Rogan
Total Social Reach: 36.6M
Monthly Engagement: 7.2M
Monthly Search Volume: 1M
2. The Ben Shapiro Show
Category: Conservative Politics
Ben Shapiro
Total Social Reach: 14.2M
Monthly Engagement: 13.2M
Monthly Search Volume: 1.2M
3. The Breakfast Club
Category: Culture
Charlamagne tha God
Total Social Reach: 7M
Monthly Engagement: 3.3M
Monthly Search Volume: 110K
Angela Yee
Total Social Reach: 5M
Monthly Engagement: 700K
Monthly Search Volume: 40K
4. Armchair Expert
Category: Culture
Dax Shepard
Total Social Reach: 4.6M
Monthly Engagement: 1.4M
Monthly Search Volume: 378K
5. The Bill Simmons Podcast
Category: Sports
Bill Simmons
Total Social Reach: 6.4M
Monthly Engagement: 22K
Monthly Search Volume: 60K
6. SmartLess
Category: Comedy & Culture
Will Arnett
Total Social Reach: 986K
Average Monthly Engagement: 53K
Monthly Search Volume: 200K
Jason Bateman
Total Social Reach: 2M
Monthly Engagement: 5K
Monthly Search Volume: 550K
Sean Hayes
Total Social Reach: 1.2M
Monthly Engagement: N/A
Monthly Search Volume: 60K
7. Pardon My Take
Category: Sports
Dan “Big Cat” Katz
Total Social Reach: 2M
Monthly Engagement: 3M
Monthly Search Volume: 1K
PFT Commenter
Total Social Reach: 353K
Monthly Engagement: 45K
Monthly Search Volume: 22K
8. Call Her Daddy
Category: Sex & Dating
Alex Cooper
Total Social Reach: 2.2M
Monthly Engagement: 1.46M
Monthly Search Volume: 74K
Sofia Franklyn
Total Social Reach: 750K
Monthly Engagement: 127K
Monthly Search Volume: 110K
9. Your Mama’s House
Category: Comedy
Tom Segura
Total Social Reach: 1.5M
Monthly Engagement: 800K
Monthly Search Volume: 165K
Christina P.
Total Social Reach: 600K
Monthly Engagement: 176K
Monthly Search Volume: 12K
10. Crime Junkies
Category: True Crime
Ashley Flowers
Total Social Reach: 300K
Monthly Engagement: 68K
Monthly Social Mentions:
Monthly Search Volume: 27k
Brit Prawat
Total Social Reach: 141K
Monthly Engagement: N/A
Monthly Social Mentions:
Monthly Search Volume: N/A
For more information on the 360 integration opportunities with these influential podcasts, reach out to Ad Results Media for a consultation.
* Super Listeners 2020
** https://mediaradar.com/blog/the-power-of-host-read-ads-in-podcasts/
